您当前所在位置:

浅谈心理帐户对个体决策行为的影响

2012-12-27

[12] ThalerR. MentalAccounting and Consumer Choice[ J].Marketing Science, 1985, 4 (Summer): 199-214.

ThalerR. MentalAccountingMatters[J]. Journal ofBehavioralDeci-sionMarketing, 1999, 12(3): 183-206.

[17]张玲.心理因素如何影响风险决策中的价值运算———兼谈Kahneman的贡献[J].心理科学进展, 2003, 11(3): 274-280.

[18]李爱梅,凌文辁.心理帐户的非替代性及其运算原则[J].心理科学, 2004, 27(4): 952-954.

HeathTB,Chatterjee S, FranceKR. MentalAccounting and Changes in Price: The FrameDependence ofReferenceDependence[J]. ofConsumerResearch, 1995, 22(1): 90-97.

[11] Heath C. Escalation and de-escalation of commitment in response to sunk costs: The role o

f budgeting in mental accounting[J].Organizational Behavior and Human Decision Processes, 1995,62(1): 38-54.

[13]奚恺元.别做正常的傻瓜[M].北京:机械工业出版社, 2004: 1

-21.;BR>[14] HendersonPW, PetersonR A. Mental accounting and categorization[J].OrganizationalBehavior andHuman Decision Processes, 1992,51 (February): 92-117.

[15] ShefrinHM, ThalerR H. Mental accounting, saving, and self-control[A]. Loewenstein G, Elster J. Choice over time[C]. New York, NY: RussellSage Foundation, 1992.: 287-330.

[16] KivetzR. Advances inResearchesonMentalAccounting andReason-Based Choice[J].MarketingLetters, 1999, 10(3): 249-266.

威廉希尔app 论文网为您提供心理学论文范文参考,以及论文写作指导和格式排版要求,解决您在论文写作中的难题。

威廉希尔app  心理学论文栏目