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Part3 Reading Comprehension (40 minutes)
Section A
Directions： In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item on Answer Sheet 2 with a single line through the centre. You may not use any of the words in the bank more than once.
Questions 36 to 45 are based on the following passage.
The mobile phone is a magic device widely used these days. Although it has been nearly 30 years since the first commercial mobile-phone network was launched, advertisers have yet to figure out how to get their 36 out to mobile-phone users in a big way. There are 2.2 billion cell-phone users worldwide, a 37 that is growing by about 25% each year. Yet spending on ads carried over cell-phone networks last year 38 to just $ 1.5 billion worldwide, a fraction of the $ 424 billion global ad market.
But as the number of eyeballs glued to 39 screens multiplies, so too does the mobile phone's value as a pocket billboard (广告牌).Consumers are 40 using their phones for things other than voice calls, such as text messaging, downloading songs and games, and 41 the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on mobile phones. AH of these activities give advertisers 42 options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores and games to 43 thousands of fans to a website set up for mobile-phone access. "Our target audience was males aged 17 to 25," says Marcus Spurrell, Adidas regional manager for Asia. "Their mobiles are always on, always in their pocket—you just can’t 44 cell phones as an advertising tool." Mobile-phone marketing has become as 45 a platform as TV, online or print.