人生就像是一次旅程，令人陶醉的美景是成功。而深潭是挫折。就像利弊分明的考试，最后是美景还是深潭完全取决同学们的努力，编辑老师整理了初三英语第一学期期末试题，带你远离深潭，走向如梦如幻的美景仙境~

一、语言知识及应用(共两节，满分45分)

第一节 完形填空 (共15小题;每小题2分，满分30分)

阅读下面短文，掌握其大意，然后从1~15各题所给的A、B、C和D项中，选出最佳选项，并将答案涂在答题卡标号为1~15的相应位置上。

There are different ways to advertise. To advertise effectively today, you must _____ the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the   2  .

Some are the   3   ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct  4   about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how  5  if you hire someone to be a walking ad or launch a T-shirt advertising, that is, you can print your products on T-shirts of your   6 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more  7 .

More____8____ways are as follows: virtual showroom. Build a website to  9  a virtual showroom. Use it when people call to ask   10  about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re   11  effective, and in the long run, cheap. Nothing is quite as powerful as a public   12   that seizes the public’s attention. You can invite a band to give a performance. Moreover, you can hire famous models to show it __13___.

Of course, word-of-mouth is the best way to promote your   14  . Friends and past customers recommend your products to their family, friends and colleagues.Word-of-mouth _____15___because the information is based on previous positive experiences.