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英国纽卡斯尔大学市场营销学硕士开题

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2014-05-23

英国纽卡斯尔大学市场营销学硕士开题

论文题目:分析在英国纽卡斯尔大学的中国留学生的旅游行为

论文语种:英文

您的研究方向:管理 国际市场营销

是否有数据处理要求:否

您的国家:英国

您的学校背景:英国纽卡斯尔大学   英国前30名大学

要求字数:12000

论文用途:硕士毕业论文 Master Degree

是否需要盲审(博士或硕士生有这个需要):否

补充要求和说明:论文提纲不用写,我自己已经有

参考文献要HAVARD

参考文献数量40以上

ESSAY格式

可以提供大量相关英文参考文献

Analysis of the travel behavior of Chinese students in Newcastle

Introduction:

Each year, thousands of Chinese students leave their home to study abroad. According to statistics provided by China’s Ministry of Education, the geographic distribution of China’s current population studying abroad at their expense achieved 109 countries, and with the rapid expansion to the whole world from mainly concentrated in the United States, United Kingdom, and Australia and so on. (Di Fan, 2007) These Chinese students not only contribute to the country’s economy by tuition fees, but also though their business and travel activities. Nowadays, according to the higher Education Statistics Agency (HESA) in China, a large number of Chinese students are willing to make the UK their first choice for international study. With its good reputation and high quality of education, the UK attracts almost 75,000 Chinese students to study and live there. (Tom 2008). Therefore, the UK marketers cannot afford to ignore this tremendous potential market.

Literature review:

Research Question and Aims:

Proposed Methodology and Methods:

Ethical Issues:

Limitations:

Timetable:

Reference:

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Http: // www. Ibtimes. Com/ articles/ 20071024/ Chinese-student.htm

Tom, Peterkin (16th July 2008) Nearly 8,000 Chinese students apply to study in the UK. The Telegraph. Accessed from:

http://www.Telegraph.Co.uk./news/worldnews/asiaChina/2419814/nearly-8000-Chinese-students-apply-to-study-in-the –UK-html

Facts and Figures on Academic Year 2010-2011, Available from World Wide Web, Access from http://www.ncl.ac.uk/press.office/figures.htm, accessed 15th Mar, 2010

Facts and Figures of Academic Year 2007-2008, Available from world wide web, Access from http://www.northumbria.ac.uk/preess.office/figures.htm, accessed 8th April, 2008

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Julia K. Murray (2007). Mirror of Morality: Chinese Narrative Illustration and Confucian Ideology. University of Hawaii Press.

Chen, J., Guo, J. & Cheng, Y. (2002) On Tapping Teenagers’ Tourism Market from the Perspectives of Confucius Education Theory of Tourism, in L. Changchong, K. Chon, H.Q. Zhang and X. Yanjun (eds) Tourism Development in the Asia Pacific Region: Worldwide Views and Multidimensional Perspectives (Volume One). The 8th Annual Conference of the Asia Pacific Tourism Association. 10-13 July, Dalian, Hong kong: The Hong Kong Polytechnic University, PP. 72-5, 354-61

Schneider SC, Barsourx J. (1997). Managing Across Cultures. Prentice Hall: New York.

Reisinger Y, & Turner LW (2003). Cross-Cultural Behavior in Tourism: Concepts and Analysis. Butterworth Heinemann: Oxford.

Hoxter, A. L., & Lester, D. (1988). Tourist behavior and personality. Personality and Individual Differences, 9(1), 177-178

Crompton, J. L. (1979). Motivations for Pleasure Vacation. Annals of Tourism Research, 6(4): 409-420

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Saunders, M., Lewis, P., & Thornhill, A. (2009) Research methods for business student, 5th edition. Pearson Education Limited

Kline, R. B. (1998). Principal and practice of structural equation modeling. New York: The Guilord Press.

Carey M.A. (1994). The group effect in focus groups: planning, implementing, and interpreting focus group research. In Critical Issues in Qualitative

Research Methods (Morse J.M. ed), Sage, Thousand Oaks, California, PP. 226-230

Morgan D.L. (1998) Focus Group as Qualitative Research. Sage, Newbury Park, California.

Stewart D.W. & Shamdasani P.N. (1990) Focus Groups: Theory and Practice. Sage, Newbury Park, California.

Carey M.A. (1994). The group effect in focus groups: planning, implementing, and interpreting focus group research. In Critical Issues inhttp://www.51lunwen.com/lxslwfy/2012/0627/lw201206271619331018.html  Qualitative Research Methods (Morse J.M. ed), Sage, Thousand Oaks, California, PP. 226-230

Morgan D.L. (1998) Focus Group as Qualitative Research. Sage, Newbury Park, California.

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