SPECIAL SKILLS

Co-author of seven articles for "Marketing Management" magazine

Key note speaker at the International MIA Annual Conference attended by 2,500 industry professionals

Board Member for "Life Skills For Youth" organisation and head of Mentoring Programme.

French (fluent in speech and written)

REFERENCES

Available on request.

按技能和能力編排的简历

这种方式是根据工作经验﹐按照技能和能力來写简历。

ANNA KING

Address: 15 Sample Rd.

Melbourne VIC 3000

Email: a.king@isp.com.au

Work phone: (03) 999 5678

OBJECTIVE A position in senior marketing management with an internationally focussed premium food, wine or produce company. Seeking to expand management and team-building skills and build solid brands throughout the world. Available to relocate locally or internationally.

SUMMARY OF SKILLS

MANAGEMENT

Managed a marketing team of 18 people, telemarketing teams of 75 people and a $15 million dollar advertising budget. Responsible for the client/agency liaison between mainstream, below-the-line and data management agencies. Responsible for the overall profitability of five brands, four of which are market leaders in both share and volume.

PRODUCT DEVELOPMENT

Responsible for the launch of two brands onto the national market with each brand gaining a market share of 15 per cent and 22 per cent respectively within two years.

FINANCIAL

Prepared quarterly and annual budget reports. Presented and reviewed the forecasts to senior management and represented the Australian management team at the International MIA conference held in Chicago last December.

MARKETING RESEARCH

Co-ordinated focus groups (24 per year) and managed a team of 75 in-store market researchers to conduct field demonstrations. Presented research findings to management teams, which used the information as the basis for their product development plans, resulting in the extension of a brand that brought in sales of $2.1 million in the 97-98 financial year.