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PERSONAL DATA:
Name: Anthony Liu
Date of Birth: July 1, 1964
Sex: Male
Languages: English, Mandarin and Shanghainese
Training:
? McDonald’s Worldwide Hamburger Marketing University Class XXIX at McDonald’s Global at Oak Brook, Chicago, U.S.A---Marketing Strategic
Planning Training Session
? 1-Month Working & Training Experience at Reebok China HQ in Hong Kong
? 2-Month Working & Training Experience at Lion Nathan Global in Sydney, Australia
? 2-Month Working & Training Experience at Perfetti Global in Milan, Italy
? Research Training from Gallup in China
? Advertising & Media Planning Training from O & M and Mind Share in China
? Presentation Skills Training in China
? International Trade & Finance Training in China .
E-mail: 123456@yahoo.com.cn
Mobile: ************
EDUCATIONAL BACKGROUND:
1986-1990: Department of Sociology, Peking University
Bachelor of Law in Sociology
PROFESSIONAL EXPERIENCE:
2002- Present: Senior Marketing Manager, McDonald’s ( China ) Co., Ltd.
Position Purpose
Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonald’s brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management
Principal Accountabilities
1 Leadership
? Maintains and strengthens the McDonald’s brand position in the market as of responsibility
? Actively participates with Agencies, and Top Management in establishing and communicating business goals
? Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals
? Identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan
2 Process Management
? Maintains and strengthens the McDonald’s brand position in the market and other areas of responsibility
? Leads the process for development, execution and evaluation of media plans
? Leads the process for development and execution of local creative ( TV, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards
? Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments
? Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. )
? Leads the process for managing media relations and crisis management
? Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )
? Leads the process to promote local store marketing as a resources
? Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval
3 People
? Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system
? Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance
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