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TEXT B
Whatever may be said against mass circulation magazines and newspapers, it can hardly be argued that they are out of touch with their readers' daydreams, and therefore the inducements they hold out to them must be a near accurate reflection of their unfulfilled wants and aspirations. Study these and you will assuredly understand a good ideal of what it is that makes society tick.
Looking back, for example, to the twenties and thirties, we can see that circulation managers unerringly diagnosed the twin obsessions which dominated that era of mass unemployment -- economic insecurity and a passionate concern for the next generation. Thus it was that readers were recruited with offers of free insurance policies for the one, and free instant education for the other. The family whose breadwinner lost an eye in a double railway derailment, or an arm in a flood, could confidently expect to collect several hundred pounds from the Daily This or the Evening That. The family who could not afford to send their son to grammar school could find consolation in equipping him with the complete works of Shakespeare in one magnificent, easy to read volume.
After the war the need to fall into step with the new consumer society was soon realized. If you were flanked by neighbors who, unlike you, could afford a holiday abroad, then winning an easy competition could set you up with a fortnight in an exotic sunspot. Dishwashers, washing machines, slow-cookers and deep-fat-friers were and are available by the same means.
69. The writer finds the study of gifts and prizes interesting because it _____.
A. reveals social trends
B. exposes journalistic dishonesty
C. confirms his view of human nature
D. shows the power of the popular press
正确答案是
70. From the passage, we are told that newspapers in the 1920s and 1930s offered their readers gifts in order to _____.
A. spread popular education
B. increase their circulation
C. improve social conditions
D. increase their readers' ambitions
正确答案是
71. What does the choice of gifts tell us about the circulation managers?
A. They despised their readers.
B. They understood their readers
C. They enjoyed being powerful.
D. They were out of touch.
正确答案是
72. Why did holidays abroad become a common prize after the war?
A. Group travel became easier.
B. Everyone wanted the opportunity to travel.
C. People became more interested in material possessions.
D. People wanted to get away from familiar surroundings.
正确答案是
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