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SECTION B SKIMMING AND SCANNING [5 MIN.]
In this section there are six passages with a total of ten multiple-choice questions. Skim or scan them as required and then select your answers to the questions.
TEXT E
First read the following questions.
81. The passage is mainly about _____ of outdoor advertising.
A. problems
B. features
C. attraction
D. location
正确答案是
Now read Text E quickly and select your answers.
Outdoor advertising provides the advertiser with the largest colorful display of his product, package, trade mark, and slogan. It embraces the most spectacular use of lights and animation in order to attract a passer-by and deliver a message. It provides visual continuity to a campaign that may also be appearing in other media.
Outdoor advertising has a high degree of geographic flexibility. An advertiser can use it nationally, by region, by markets, and even by specific locations within those markets.
Outdoor advertising can be memorable. During an interview eight people out of ten revealed that they remembered specific outdoor posters.
A problem in using outdoor advertising is that of getting reliable data on the number of people who actually see an advertisement. It may also take time to negotiate for the space for a specific outdoor advertising location, to print the posters, or to paint the board.