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SECTION B SKIMMING AND SCANNING
In this section there are six passages with a total of ten multiple-choice questions. Skim or scan them as required and then select your answers to the questions.
TEXT E First read the following questions. 81. The passage is mainly about _____ of outdoor advertising. A. problems B. features C. attraction D. location Now read Text E quickly and select your answers. Outdoor advertising provides the advertiser with the largest colorful display of his product, package, trade mark, and slogan. It embraces the most spectacular use of lights and animation in order to attract a passer-by and deliver a message. It provides visual continuity to a campaign that may also be appearing in other media. Outdoor advertising has a high degree of geographic flexibility. An advertiser can use it nationally, by region, by markets, and even by specific locations within those markets. Outdoor advertising can be memorable. During an interview eight people out of ten revealed that they remembered specific outdoor posters. A problem in using outdoor advertising is that of getting reliable data on the number of people who actually see an advertisement. It may also take time to negotiate for the space for a specific outdoor advertising location, to print the posters, or to paint the board.
81. The passage is mainly about _____ of outdoor advertising.
A) problems
B) features
C) attraction
D) location
TEXT F First read the following questions. 82. The passage focuses on Oxfords _____. A. past and present B. modern development C. present and future D. traditional structure Now read Text F quickly and select your answers. For centuries Oxford has been at Britains intellectual heart, perhaps the most prestigious among Europes many ancient universities. Oxford has attracted students from all over the world who have gone on to achieve the highest positions in their countries. Alumni include numerous famous scientists, literary figures and overseas politicians. As a place of learning Oxfords beginnings go back to the Middle Ages. Legend has it that Alfred laid its foundations at the end of the ninth century. Certainly by the 12th century scholars were teaching in the town and their fame had spread to the learning. A group of English scholars left the French capital in 1167 to settle in Oxford and the place became a magnet for students and teachers from all over Britain. Today Oxford is a large, busy city, but the ancient university buildings in the center have remained largely untouched by the urban expansion. While most old universities have modernized radically to accommodate their growing populations, Oxford has managed to expand while still preserving its traditional structure. The 36 existing colleges are independent, self-governing institutions operating under the umbrella of the University of Oxford.
82. The passage focuses on Oxford's _____.
A) past and present
B) modern development
C) present and future
D) traditional structure
TEXT G First read the following questions. 83. The figures in the second paragraph are used for the following purpose EXCEPT _____. A. prediction B. contrast C. definition D. explanation Now read Text G quickly and select your answers. The industrial societies have been extremely productive during the last two centuries. The economic advance has been remarkable. During this relatively short period of time, greater changes in peoples living conditions have occurred than in the thousands of years which preceded. During the past 2000 years the world population has increased 6 times, the annual world output has increased 80 times, and the distance a person can travel has gone up 1,000 times. There has also been much recent progress in art, culture, learning, and science. Such changes have led to a high rate of production and growth of the economy. Economists fear that within the next 100 to 150 years, the earths resources will become very scarce. Their fears are partly justified, but we should not be afraid. Industrial civilization adapts to new knowledge. By advancing knowledge, we not only create new forms of resources, but we also find ways to economize their use. Advanced modern knowledge can feed the hungry people of the world and improve their standard of living.
83. The figures in the second paragraph are used for the following purpose EXCEPT _____.
A) prediction
B) contrast
C) definition
D) explanation