2013商务英语中级资料;PARTTHREE

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2013商务英语中级资料;PARTTHREE

PARTTHREE Questions23to30 YouwillhearatalkaboutaconferenceThemanagerofacompanyistalkingaboutaconferencewhichhiscompanyheldrecentlyChoosethecorrectendingforeachofthesentences23to30MarkoneletterA,BorCfortheendingyouchoose Ithinkit’snowagoodtimetotrytoevaluatetheconferencewhichwehadlastweekFirst,I’dliketothankyouallforyourhardworkinorganizingtheconferenceItwaswellattendedandalsoquitesuccessfulinseveralwaysButtherearelessonswhichwecanalllearnforthenextconferenceweorganizeAndsoI’dlikeusalltotrytoevaluatetheconferencefromourdifferentpointsofviewImyselfwillbeginbygivingyoumyownreactionstotheconferenceFirst,I’llcommentonitsstrengthsandthenlaterI’lldealwithwhatIseeasoneortwoweaknesses LetmebeginbysayingthatIfeelwegotthetimingoftheconferencejustrightthisyearWemanagedtochoosedateswhenthepeoplewewantedtoattendcouldactuallymakeit–andweinformedeveryoneaboutitinplentyoftimeNowwhatabouttheconferenceprogramme,itself?Thereseemedtobeenoughtimeintheconferenceforeverythingtobecovered-butnottoomuchtimeNoonehadtoomuchtimeontheirhandsThebalanceonthewholewouldhavebeenperfectiftherecouldhavebeenalittlemoreopportunityforinformalsessionsbuiltintotheconferencetimetableIthinkweoughttoallowslightlymoretimeforinformaldemonstrationsanddiscussionsinfutureWewantouragentstofeelconfidentabouttheproductstheyarehandling–andthreeorfourfewerformaltalkscouldhavebeenreplacedbysuchinformalsessionsofthenatureI’vebeendescribingButthisisonlyasmallpoint,anditdidn’treducetheusefulnessoftheprogrammeinanyseriousway Thechoiceofvenue-theGuangzhouPeaceHotel-wasexcellentThefacilitiesthehotelprovidedwerefirst-rateIknowafewofouragentshadtoarriveoneortwodaysearlyandstayatleastadayaftertheendoftheconferenceButthisaspect,Ithink,isinevitableWe’llneverbeabletoovercomethisproblemwhereverweorganizetheconference Nowlet’smoveontothemainobjectiveoftheconferenceIknowmanoftheparticipantsseemedtobeawareofitsobjective-butbynomeanswaseveryparticipantawareofthisJusttoremindyou,wesetouttofamiliarizeagentsandbrancheswiththemostimportantofournewproductsthisyear-notlastyearbutthisyearButwereweahundredpercentsuccessfulinactuallyachievingthisobjective?IhadafeelingthatcertainparticipantstendedtolosesightofourgoalAtleastthreeofthepresentationsdealtwithpreviousproductsmorethanourrecentonesThatwasapitybecause,asaresult,ourattempttolaunchcertainrecentproductsduringthelastsixmonths,thankstoourresearchanddevelopmentdepartmentButsomehowwedidn’temphasisenoughthegreatadvanceswhichwe’vemadeOrperhapswedidemphasisthem,buttheybecameobscuredbymassofaboutolderproducts AndnowwecometotheselectionofdelegateswhoattendedtheconferenceOurareamanagersneededtoattendbutmostofourownstafffromheadofficedidn’treallyneedtobethere,notasordinarydelegatesYes,itwasnicetoseethem,buttheconferencewasn’treallyintendedforthemPerhapsthiswaswhytheconferenceseemedtolostfocusatcertaintimesandwhythepeopleforwhomitwasintended-ouragents-didn’tgetasmuchoutofitastheyshouldhavedone NowtosomethingquitunpleasantandworryingincertainwaysAsmanyofyouareaware,onerealproblemofholdingsuchconferencesisthatcausedbythemIdon’tmeantheftofcompanypropertyorpersonalbelongings-thoughthiscansometimesbeaheadacheImeantheftofideas:it’ssoeasyforacompetitortocomealongandstealideasformusIthinkwe’vegottobealittlemorecarefulinfutureaboutwhatweexhibitIt’sdangeroustoputondisplaydescribeproductsonlyafterthey’vebeensuccessfullylaunchedOtherwise,competitorscanalwayscomealong,seethemandthensetupindirectcompetitionwithus IfullyrealizethattheconferencewasorganizedasanextraresponsibilitybyasmallteamofpeoplewhohadtheirownworktodoatthesametimeTheorganizationofconferencesisalwaysadifficultandtime-consumingtaskItcanalsobeathanklesstaskOnthisoccasion,theydeserveoursincerethanksandappreciationButwhatIwouldliketodothisafternoonistodiscusstheappointmentofafull-timeconferenceandexhibitionsorganizer,giventheexpansionweforesee,Ithinkit’stimewewereseriouslyconsideringmakingsuchanappointmentearlynextyear PARTTHREE Questions23to30 Youwillhearadiscussionaboutin–companycoursesandoutsidecourses Choosethecorrectendingforeachofthesentences23-30MarkoneA,BorCfortheendingyouchoose M1:GoodmorningI’veaskedyoubothtomyofficetohearyourviewsonusefultrainingcourseswhichmightbenefitcertainmembersofourstaffFirst,whatdoyouthinkthegeneralideaoftrainingcoursesthatwemightsendpersonnelon?HowusefulwouldsuchcoursesbeAndshouldwelookatcoursesoutsidethecompanyorshouldweseektobringinspecialiststogivesuchcoursesonthepremises?Ijustwantyourgeneralviewsatthisearlystage M2:Ithinktrainingcourseswouldbeveryusefulindeedtoimproveourperformanceandkeepabreastwithrecentdevelopmentsofallkinds W1:TherearealotofextremelygoodcoursesgiveninmanycountriesinEastAsia,especiallyinJapanandalsoinSingaporeThere’salsoaparticularlygoodcoursethat’sveryrelevanttoourneedsgivenbytheManagementTrainingBoardinLondon M2:Thetroubleisthatitcostsalottosendourpeopleabroadontrainingprogrammes W1:Traininganddevelopmentarealwaysexpensive,buttheyusuallypayforthemselvesintheend-ImeanintheimprovedperformanceofthepeoplewhoattendIt’sthecompanythatbenefits-evenmorethantheindividual M2:Thatstrue,bmypointisthatitwouldbecheapertobringinacoupleofspecialistsandhavethetrainingsessionsherewithinthecompany W1:Clearly,we’vegottoconsiderin-companytrainingcourses-butweshouldn’tdismissoutsidecoursesasbeingnecessarilymuchmoreexpensiveEventhebestcoursesabroadareonlyslightlymoreexpensive-relativelyspeakingThemostexpensivepartofanytrainingcourseisnotthecoursefee,highasthisoftenis!NeitherisitthecostoftravelandaccommodationItissimplythelengthoftimestaffareabsentfromtheirjobsTheystillhavetodrawtheirsalariesAlso,specialarrangementshavetobemadetodotheirworkwhilethey’reawayButeveninthisrespectwecansavesomethingbygoodplanningbeforehandImeanplanningefficientwaysofsubstitutingstaffandreorganizingtheworkofpeoplewho’regoingtobeabsent M1:Howlongarethecoursesyou’rethinkingof? W1:ThelongestcourseIenvisagewouldbeabouttenweeksSomecoursesmightlastnolongerthanonemonthOnemonthtotenweeksseemstobeaboutthebesttimetojustifytheexpenseinvolvedintravelingandaccommodationcosts M2:Theadvantageofin-companycoursesisthattheycanbeshorterorlongerthanthetimeyou’vejustmentionedButtheirchiefadvantageisthatthecoursecanbespeciallytailoredtomeetthepreciseneedsofthestaffattending-thatis,thatis,thecompanysownspecialrequirementsAlsoallcoursescanbegivenattimeswhichcauseleastinconveniencetothecompany-perhapsduringthemorningsforonegroupofpersonnelandduringtheafternoonsforanother W1:Butisn’tanotheradvantageofcoursesprovidedbytheopportunitytomeetotherpeopleattendingthecourse?Duringdiscussionsessionsandworkshopgroups,participantscanmeetpeoplefromothercompanies-andevenfromothercountriesInthiswaytheycangetaninsightintoothermethodsofworkingandofdealingwithproblemssomethingtheycan’tgetonin-companytrainingcourses M1:Well,thankyoubothforyourviewsThissessionhasbeenveryhelpfulWhateverdecisionwemakehere-outsidecoursesorin-companycourses-Ifeelit’sveryimportantforallthoseattendingtoberemindedthatsuchcoursesareaconsiderableexpenseforthecompanyAndconsequently,ti’sonlyreasonabletoexpectallthoseattendingacoursetowritefullreportsAlsoI’dwantthemtocompleteacourseevaluationformwhichwemustarrangetodrawup PARTTHREE Questions23to30 YouwillhearatalkaboutthequalitiesofleadershipThetalkisgivenbyamanagementconsultanttoparticipantsonatrainingcourseChoosethecorrectendingforeachofthesentences23-30MarkoneletterA,BorCfortheendingyouchoose Thesubjectofmylectureatthismorining’strainingsessionis:leadershipWhatmakesaleader?Ithinkthisquestionisveryrelevantforeveryoneheretodaysinceyouareallseniorexecutivesinyourcompanyandhaveleadershipresponsibilitiestoalargerorsmallerdegree Beingagoodleaderinbusinessisverymuchsimilartobeingagoodleaderinpubliclife-oreveninthearmyManyofthequalitiesrequiredarethesame-though,ofcourse,afewqualitiesarequitespecialtoleadersinbusinessFirstofall,however,agoodleaderinpubliclifeorinbusinessmustn’tbefrightenedtomakefirmdecisionsYoumustbeabletoarriveatquickdecisionsandactonthemIt’snogoodthinkingtoolongaboutwhattodonorisitmuchuseseekingeveryoneelse’sopinionAndit’snotverygoodtobecautiousandcarefulabouteverythingNogoodleaderappearshesitanttohisorhersubordinatesGoodleadersknowexactlywhattodo-theyalwaysgivetheimpressionofbeingabsolutelyconvincedaboutthecorrectnessoftheirdecisionsandtheirsubsequentactionsThere’snodoubtintheirmindabortwhattheyshoulddo-and,asaresult,peoplefinditeasytobelieveinthemandtofollowthemTheyknowtheyareright SofarwhatIhavesaidwillseemobviousButwhatmaynotbesoobviousisthatsomebusinessleadersactuallycreatetheirowncrisestogivethemanexcuse-oranopportunity,shallwesay-tocontrolthingsAsaresulttheyareabletoactinamoreauthoritarianwayandhavedirectcontroloverasituationSurprisingasthismaysound,it’strueAcrisismaynotalwaysbedeliberatelycausedbyanyconsciousdecisionoraction,ofcourseOftengoodleadersareintuitivelyabletocreatesuchcrisesOrpossiblythecrisesarisesinceagoodleaderisinvariablysomeonewithstrongopinionsandfirmlyheldbeliefs GoodleadersarenotnecessarilybadpeopleinanywayAboutall,theyarereliableAndtheyareconsistentintheiractionsTheydon’tchangetheirmindseasilyandtheykeeptheirpromisesandagreements AsI’vejustimplied,goodleadersknowpreciselywhattheywanttoachieveTheyhavecleargoals-policieswhichtheyaredeterminedtopursueatallcostsAndalsotheirmessagesareusuallyquitesimpleandclear,whicheveryoneunderthemcanunderstandandtrytofollow Aboveall,goodleadersarealwaysgoodcommunicators-whetherinbusinessorinpubliclifeAsI’vejustsaidtheirmessageisgenerallysimpleButevenwhenit’srathercomplexandhardforsomepeopletounderstand,agoodleaderknowsinstinctivelyhowtocommunicateitwithgreateaseandclarityHeorshewillappealtopeople’semotionsjustasmuchastotheirintellectsGoodleaderscanpersuadeotherstodowhattheywantbywinningpeople’sheartsandmindsAmbitiousleadersinparticularplayonpeople’semotionsSometimesasenseofhumourwillhelpincommunicatingamessage AlotofleadersleadbyexampleTheyarepersuasivebuttheyalsoprovideexamplesand,inmanycases,rolemodelsforcolleaguesandsubordinatestofollow AlmostallleadersknowhowtodelegatetheirauthorityTheyareabletoidentifythekindofpeopletoactforthemandcarryouttheirpoliciesIftheyareinbusiness,thesesubordinatesaretrustedtodealwithallthesmall-butimportant-policydetailsandtheday-to-dayrunningofofficesandfactoriesLettingsubordinatesdealwitheverydaymattersenablesthelesdertobefreetoconcentrateonissueswhichareimportant There’salsothequestionofluckGreatleadersareinvariablyverylucky-orperhapstheymaketheirownluckForexample,agoodleaderseemstobeintherightplaceattherighttimeWheneverthereisacrisis,theleaderisthere,readytoact-justwhenneeded I’llstopatthispointbutI’llsetyouagoodexercisetodoThinkcarefullyaboutthequalitiesI’vementionedandseehowtheycanbeappliedtoyourownbusinessorganizationButdon’tevaluatetheleadershipqualitiesofyourboss!ConcentrateonyoursituationratherthanonanysingleindividualConsiderwhichqualitiesaremostimportantforsuccessfulleadershipinyourownorganizationAnd,aboveall,don’tsetouttodoaself-assessmentexerciseofyourownpotentials! PARTTHREE Questions23to30 YouwillhearatalkaboutwaysofdevelopinganewCD-playerThetalkisgivenbythemanagerofalargecompanyChoosethecorrectendingforeachofthesentences23-30MarkoneletterA,BorCfortheendingyouchoose OurpersonalCD-playerhasnowbeeninproductionfor10monthsandit’sdoingquitewellHowever,beforesalesstarttofall,IfeelweoughttolookatwayswecandevelopthissuccessfulproductIthinkweoughttoexaminepossibleimprovementsunderthreegeneralheadings:productquality,productfeaturesandthestyleoftheproductLet’smakeastartbyconsideringwaysofimprovingthequalityofourpersonalCD-player Weknowwehaveagoodqualityproduct,butinwhatwayscanweimproveit?Idon’tthinkthere’smuchwecandoasfarasreliabilityisconcernedTheCD-player’sgreatmeritisquitesimply:itisveryreliableindeedSofarwe’vehadhardlyanycomplaintsatallaboutitsreliabilityOutofthehundredthousandmachineswe’veproducedsofar,we’vehadfewerthantwentyreturnedbecauseofanyfaultintheactualmechanismoftheproductYes,theplayerhascertainlyproveditselfreliabletodateAndthishasbeenachievedwithoutmakingtheCD-playeranymoreexpensivethanitscompetitors Ontheotherhand,though,we’vehadafairlylargenumberofmachinesinforrepairoftheircasingIknowthatanumberofourcustomershavebeenverycarelessandtreatedtheirCD-playersandcrackedthecasingOthershavepulledopenthetopoftheplayerstoinsertCDsinsteadofpressingtheopenbuttonI’mawarethattheCD-playershavebeensubjectedtothetypeofroughtreatmentthatwasneverenvisagedwhentheywerefirstlaunchedHowever,Ithinkwe’vegottodosomethingaboutthisInotherwords,we’vegottofindwaysofmakingourCD-playerevenmorefoolproofthanitisatpresentItseemstomethefirstthingistouseastrongercasingthanatpresentThelargelyplasticcasingsimplyisn’tstrongenoughandIsuggestweusemetalforatleastpartofthecasingYes,it’llmeanaslightlyheavierplayer-butthisisthepricewe’llhavetopayforastronger,sturdiermachine Inaddition,IthinkwecanimprovethequalityofthemachinebymakinguseofthenewtypeofcontrolledlaserbeamwhichhasrecentlybeendevelopedIknowwealreadyhaveverygoodreproduction,especiallyforsuchasmallmachineButwecanmakeitevenbetter,giventheimprovedtechnologywhichisnowatourdisposal Well,now,thisbringusontofeatureimprovementCanweextendtherageoffeaturesoftheCD-player?OnefeaturewhichisatpresentlackingisarandomselectorThereisnodeviceatallforuserstohaveaccesstorandomlyselectedtracksAtpresent,theyeitherchoosethetrackstheywanttohearorelsetheylistentotheentireCDfromstarttofinishIt’shightimeweaddedtotheinterestoftheCD-payerbyhavingabuttonwhichwillselecttracksrandomly-innosetorderEveryonelikesasurprisenowandagain ManyofyoumaythinkthistheonlyfeaturewhichislackingonourpresentCD-player,butwemustbeabletoincorporateothersmallyetusefulfeaturesIt’simperativeforustomaintainanddevelopourimageasaveryprogressivecompanyIsuggestthatwetrytothinkofoneortwousefulfeatureswecanaddatlittleextracostI’mnotsayingthatweshouldgoasfarasincludingasmallradioNorshouldweincorporateacassetteplayerButwhataboutbuildinginasmallclock?Thiscanbedonewithoutdifficultyandwithoutanyrealextraexpense Finally,canweimprovethestyleofourpresentCD-player?Canweroundoffsomeofthosesharpsquareedgesandmaketheplayersleekandstreamlinedsothatitwillslidesmoothlyintoapocketorbag?Anyonelookingatitshouldreallywanttopossessitwithoutevenexaminingthesoundqualityandallthefeatures!Let’smakeitlookfarmoremodernandeye-catching! PARTTHREE Questions23to30 YouwillhearadiscussionAcompanyproductiondirectorisdiscussingwithseniorexecutivesaproposedstructurefortheproductionengineeringdepartmentofalargecompanyChoosethecorrectendingforeachofthesentencesMarkoneletterfortheendingyouchoose M1:I’dliketodiscusswithyouaproposedstructurefortheproductionengineeringdepartmentinourcompany-ourproductionengineersTheseproposalsarebasedonthetypeoforganizationalstructureinseveralsuccessfulcompaniesbothathomeandabroadNevertheless,I’mawarethatsomeoftheseproposalsarecontroversialandmaycomeasashocktosomeofyou Asyouknow,therearenow600workersinourproductionengineeringdepartmentThisworkforcerangesfromskilledmachiniststoproductiontechnologistsTheirservicesarearehighlycentralizedinourproductionengineeringdepartmentatourheadquartersIappreciatethatthisresultsinaslightlysmallerworkforceaswellasgreatercoordinationandaconcentrationofspecialistknow-howButwe’renowfindingthatthisveryconcentrationofexpertisehereatheadquartersencouragesustooverlooksomeoftheproblemswhichmanyofourcolleagueshaveinourtwelvefactoriesthroughouttheregionInasense,theproductionengineeringdepartmentisnotawareofallthatishappeninginthefactoriesandcan’tunderstandsomeoftheday-to-dayproblems M2:Ifyoumeanthatwearegettingoutoftouchwithourfactories,IthinkIagreeWedon’tappreciatemanyoftheirdifficultiesShouldn’tourfactorieshavemorepowertomakedecisionsforthemselves? M1:Well,bothyesandnoThewholeissueisverycomplex W1:Butafterall,ifourfactorieshavemorepowertoactastheylikewithregardtoproductionengineering,weruntheriskofthemlosingsightofthecompany’soverallobjectives M1:That’strueAndsowhatI’dliketoaimforismakingourfactoriesmoreindependentfromtheviewofproductionengineeringwhile,atthesametime,encouragingagreaterdegreeofintegrationinthecompany W2:Whataboutyourpositionasthecompanyproductiondirector?Surely,thisisanessentialposition,andit’sessentialforthecompanyproductiondirectortohavedirectcontrolofthefactories M1:Yes,and,asthecompanyproductiondirector,I’llcontinuetohavedirectresponsibilityforeachfactoryaswellasforourheadquarters M2:Whataboutthemanagersofthefactories? M1:They’llnowhavemuchmoreresponsibilityfortheirownfactories W2:Willtheybeabletomakedecisionsregardingproductionengineering? M1:Yes,theywillButundereachfactorymanagerthere’llbeaproductionengineeringmanager,responsibletothefactorymanagerHe’llbeworkingatthefactoryitself-andnotatourheadquartersHe’llalsohaveauthorityinhisownfield M2:Whataboutalltheproductionengineersatheadquarters?Willtheynolongerberequiredhere? W1:Afewwill,butotherswillbetransferredtoourvariousfactoriestoworkthereOurchiefproductionengineerhereatheadquarterswillberesponsibleforco-ordinatingpolicyAndhe’llbeassistedbyasmallteamofproductionengineersThisteamwillbegivendirectaccesstoeachfactorybutitwon’tbeinapositiontogiveinstructionstotheproductionengineeringmanagerthereunlessthegeneralmanagerofthefactoryhasfirstgivenpermission 更多精彩,请点击,英语考证,商务英语》BEC中级

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