2015年商务英语高级资料：不同的交流风格
Cross-Cultural Communication in US Business
美国商业跨文化交流
Part I Objectives
☆ Six Fundamental Patterns of Cultural Differences
中西文化差异的6种基本模式
☆ A general view of corporate culture
公司文化概要
☆ Decoding body-language of North America
破解北美通用肢体语言
Part II The How-Tos
Identify the Differences ：Six Fundamental Patterns of Cultural Differences
了解不同：中西文化差异的六种基本模式
1. Different Communication Styles 不同的交流风格
The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Across cultures, some words and phrases are used in different ways. For example, even in countries that share the English language, the meaning of "yes" varies from "maybe, I'll consider it" to "definitely so," with many shades in between.
Another major aspect of communication style is the degree of importance given to non-verbal communication. Non-verbal communication includes not only facial expressions and gestures; it also involves seating arrangements, personal distance, and sense of time. In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings. For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some Asian, African, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation among friends. Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups.
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