关注PETS4写作精选短语之参考点

2012-12-05 11:46:35 字体放大:  

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关注PETS4写作精选短语之参考点

 planned obsolescence

the practice of building and selling a product with a limited useful life such that the customers feel they must buy a new version when their first purchase becomes old or inferior

Example:

A planned obsolescence strategy increased the profits of the U.S. automobile industry by increasing customers' desire to buy new car models with new features every few years.