【摘要】：威廉希尔app 整理了2012年有哪些品牌通过社交媒体提升了它们的声誉?哪些公司则越来越差了?请看以下具体内容。
First, the companies that gained the most consumer love ...
首先，最受消费者喜爱的公司是：
1. Apple. Brand love: 57% / Rank: 32
1.苹果。 品牌喜爱度：57%/排名：32
Dachis says: The end of year iPhone 5 and iPad Mini releases overcame early controversies in overseas manufacturing and any lingering effects from the death of Steve Jobs to make Apple the biggest mover of the year.
达奇斯说：年底iphone5和迷你ipad的发布，消除了海内外制造业和乔布斯死后遗留影响的争议，这使得苹果成为年度最大的赢家。
2. LinkedIn. Brand love: 47% / Rank: 309
2. 邻客音(LinkedIn)。品牌喜爱度：47%/排名：309
Dachis says: Strong financial performance combined with a slew of new features made LinkedIn a magnet for positivity in 2012. Positivity like this could help the company move from stern business network to lively communications platform in 2013.
达奇斯说：强大的财务性能和一系列新的特性使得邻客音成为2012年吸引用户的公司。这样的吸引力有助于公司在2013年从专业的业务网络转向活跃的交流平台。
3. JetBlue. Brand love: 40% / Rank 218
3. 捷蓝航空(JetBlue) 品牌喜爱度：40%/排名：218
Dachis: JetBlue started the year with some tough moments (a pilot’s panic attack gave them a rough start), but customer satisfaction and excellent social service during the busy holiday travel season carried the brand to success in 2012.
达奇斯说：捷蓝航空在2012年初遇到过很多困难(一名飞行员在飞行途中突然精神崩溃，这让公司这一年的开头极为艰难)，但是在繁忙的假日旅行期间，顾客的满意和优秀的社交服务把这个品牌带入了成功的行列。
4. Adidas. Brand love: 35% / Rank 25
4.阿迪达斯。品牌喜爱度：35%/排名：25
Dachis says: Adidas added more than 34 million new fans and followers in just 12 months this year. The company put that audience to good use and benefited from high levels of positive discussion all year long.
达奇斯说：阿迪达斯在今年的12个月里增加了3400万名新粉丝。公司把粉丝们带动了起来，粉丝们一整年都在进行积极的讨论，公司因而从中受益。
And now for the companies that lost the most love ...
再来看一下流失顾客的公司吧。
1.Mitsubishi. Brand love: -12% / Rank: 360
1. 三菱。品牌喜爱度：-12%/排名：360
Dachis says: The news just keeps getting worse for Mitsubishi. Low sales triggered a decision to pull out of the European market and if the levels of negative discussion are any indicator, 2013 doesn’t look to be any better.
达奇斯说：三菱每况愈下。低销售量使得公司作出决定，退出欧洲市场。如果负面的讨论可以看成是失败的迹象，那么公司在2013年看上去也不会有多好。
2. Dominos. Brand love: -11% / Rank: 62
2. 达美乐(Dachis) 品牌喜爱度：-11%/排名：62
Dachis says: 2011 saw a huge bounce for Dominos in brand enthusiasm from their brand relaunch which 2012 just couldn’t match. It’s a shame they can’t redesign their recipes every year.
达奇斯说：2011年达美乐的品牌热情大幅度增长，但是2012年无法与之相提并论。他们不能每年都重新设计食谱，真是太可惜了。
3. Kraft. Brand love: -10% / Rank: 11
3.卡夫品牌喜爱度：-10%/排名：11
Dachis says: Kraft took a stance in support of genetically engineered foods midway through the year and the decision turned their brand into an overall loser for 2012.
达奇斯说：在这一年中，卡夫支持转基因食物，这个决定使得这个品牌成为了2012年的输家。
4. Fiat. Brand love: -7% / Rank: 85
4.菲亚特 品牌喜爱度：-7%/排名：85
Dachis says: Fiat suffered through a slow global sales year in 2012. Sluggish sales were reflected in sluggish social activity as the company went in reverse on positive discussion around the web.
达奇斯说：2012年菲亚特销售不旺。销售疲软体现在社交活动低迷，网络上大都是负面的讨论。