2012四级阅读备考辅导:户外广告——广告牌的兴起

2012-10-23 14:02:52 字体放大:  

Such Big Brotherish software would no doubt detect a satisfied grin on the faces of out-of-home advertising bosses as they contemplate the next 18 months, in which a string of big events will boost their business: the Rugby World Cup, the American presidential election, the Euro 2012 football championship and the London Olympics. Wherever you go—the street, the subway, the airport or the bus station—there will be no escape from ads linked to these events, and the out-of-home advertising firms will be raking it in.

【重点单词及短语】

static adj. 静态的

snazzy adj. 时髦的;华丽而俗气的

arch-rival n. 主要竞争对手;劲敌

vandalism n. 故意破坏;破坏公物

provocative adj. 挑衅的;刺激的

consolidation n. 巩固;合并

ripe for 时机成熟;为……做好准备

take interest in 对……感兴趣

interactivity n. 交互性;互动性

discount voucher 折扣券;优惠券

contemplate v. 沉思;注视;思忖;预期

a string of 一系列;一串

rake in 迅速大量取得;大量地敛集(钱财)

Question time:

1. What is out-of-home advertising?

2. Why Clear Channel takes a positive attitude for digital posters?