A) trains were not suitable for short distance passenger transportation
B) trains were not the fastest and most convenient form of transportation
C) trains were not as fast and convenient as they used to be
D) trains could not compete with planes in terms of luxury and convenience
33.To encourage consumers to travel by train, DDB Needham emphasized ________.
A) the freedom and convenience provided on trains
B) the practical aspects of train travel
C) the adventurous aspects of train trips
D) the safety and cleanliness of train trips
34.The train ads were placed among family-oriented TV programs involving nature and America because ________.
A) they could focus on meaningful travel experiences
B) they could increase the effectiveness of the TV programs
C) their profits could be increased by some 15 percent
D) most travel-lovers and nervous fliers were believed to be among the audiences
35.According to the passage, the Empire Builder enjoyed an increase in ridership and profits because ________.
A) the attractiveness of its name and route was effectively advertised
B) it provided an exciting travel experience
C) its passengers could enjoy the great western outdoors
D) it was widely advertised in newspapers and magazines in Chicago and Seattle
答案：31.D 32.B 33.C 34.D 35.A