C

They wear the latest fashions with the most up-to-date accessories(配饰).Yet these are not girls in their teens or twenties but women in their sixties and seventies.A generation which would once only wear old-fashioned clothes is now favoring the same high street looks worn by those half their age.

Professor Julia Twiggy，a social policy expert，said，“Women over 75 are are shopping for clothes more frequently than they did when they were young in the 1960s，In the 1960s buying a coat for a woman was a serious matter.It was all expensive item that they would purchase only every three or four years—now you can pick one up at the supermarket whenever you wish to.Fashion is a lot cheaper and people get tired of things more quickly.”Professor Twiggy analyzed family expending data and found that while the percentage of spending on clothes and shoes by women had stayed around the same—about 5 or 6 percent of spending，the amount of clothes bought had risen sharply.

The professor said，“Clothes are now 70 percent cheaper than they were in the 1960s because of the huge expansion of production in the Far East.In the 1960s Leeds was the heart of the British fashion industry and that was where most of the clothes came from，but now almost all of our clothes are sourced elsewhere.Everyone is buying more clothes but in general we are not spending more money on them，”

Fashion designer Angela Barnard，who runs her own fashion business in London，said older women were much more affected by celebrity style than in previous years.She said，“When people see stars such as Judi Dench and Helen Mirren looking attractive and fashionable in their sixties，they want to follow them.Older women are much more aware of celebrities. There’s also the boom in TV programmers showing people how they can change their look，and many of my older customers do yoga to stay in shape well in their fifties.When I started my business a few years ago，my older customers tended to be very rich，but now they are what I would call ordinary women.My own mother is 61 and she wears the latest fashions in a way she would never have done ten years ago.”

29.It can be concluded that old women tend to wear the latest fashions today mainly because____________.

A.clothes are much cheaper than before B.TV shows teach them how to stay in shape

C，they feel much younger now D.they get tired of themselves more quickly

30.What can we learn about old women in terms of fashion?

A.they are often ignored by fashion designers.

B.they are regarded as pioneers in the latest fashion.

C.they are now more easily influenced by stars.

D.they are more interested in clothes because of their old age

31.Which is the best possible title of the passage?

A.Boom of the British Fashion Industry B.The More Fashionable，the Less Expensive.

C.Unexpected changes in Fashion. D.Age Is No Barrier for Fashion Fans.

D

What is the first thing you notice when you walk into a shop? The products displayed(展示)at the entrance? Or the soft background music?

But have you ever noticed the smell? Unless it is bad，the answer is likely to be no.But while a shop’s scent may not be outstanding compared with sights and sounds，it is certainly there.And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance，Via scent machines.A smell may be attractive but it may not just be used for freshening air.One sports goods company once reposed that when it first introduced scent into its stores，customers’intension to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs，scent is just as important to a brand’s success as the quality of its window displays and goods on sales.That is mainly because shopping is a very different experience to what it used to be.

Some years ago，the focus for brand name shopping was on a few people with sales assistants’disproving attitude and don’t-touch-what-you-can’t afford displays.Now the rise of electronic commerce(e-commerce)has opened up famous brands to a wider audience.But while e-shops can use sights and sounds，only bricks-and-mortar stores(实体店)can offer a full experience from the minute customers step through the door to the moment they leave.Another brand store seeks to be much more than a shop，but rather a destination.And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department，and coconut(椰子)scent in the swimsuit section.A department store has even opened a new lab，inviting customers on a journey into the store’s windows to smell books，pots and drawers，in search of their perfect scent.

32.According to the passage，what is an increasingly powerful tool in the success of some brand store?

A.Friendly assistant B.Soft background music

C.Unique scents. D.Attractive window display.

33.E-shops are mentioned in the passage to________.

A.urge shop assistants to change their attitude

B.show the advantages of brick-and-mortar stores

C.push stores to use sights and sounds

D.introduce the rise of e-commerce

34.The underlined word“destination”in Paragraph 5 means_____.

A.a place where customers love to go B.a spot where travelers like to stay

C.a platform that exhibits goods D.a tat’get that a store expects to meet

35.The main purpose of the passage is to______.

A.compare and evaluate B.inform and explain

C.argue and discuss D.examine and assess