Sports accounts for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract views from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sports programs for the major U.S. media company is that events are often held on Saturday and Sunday afternoons — the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs don’t need high ratings to stay on the air.

41. Television sports programs on weekend afternoons ___________.

A. result in more sport events

B. get more viewers to play sports

C. make more people interested in television

D. bring more money to the television networks.

42. Why would weekend afternoons become dead time without sport programs?

A. Because there would be few viewers

B. Because the advertisers would be off work.

C. Because television programs would go slowly.

D. Because viewers would pay less for watching television.

43. In many families, men make decisions on _________.

A. holiday trips                     B. sports viewing

C. television shopping               D. expensive purchases

44. The ratings are not important for golf and tennis programs because _______.

A. their advertisers are carmakers

B. their viewers are attracted by sports

C. their advertisers target at rich people.

D. their viewers can afford expensive cars

45. What is the passage mainly about?

A. Television ratings are determined by male viewers.

B. Rich viewers contribute most to television companies.

C. Sports are gaining importance in advertising on television.

D. Commercial advertisers are the major sponsors of sport events.

第二节  信息匹配(共5小题;每小题2分，满分10分)

请阅读下列应用文和相关信息，并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。首先请阅读下列书籍的封面及基本信息：

A. How to do just about anything on a computer

Make the most of your computer with this easy-to-follow guide packed with hundreds of valuable tips, practical projects, and problem-solving pointers. Organized in four sections, the book takes you from your initial computer set-up to creating your own iTunes account. Each chapter follows a similar step-by-step illustrated format so you will always feel as if you have an instructor at your side.

B. A Gate at the Stairs

"A Gate at the Stairs" is writer Lorrie Moore's first book in over ten years. It takes place in 2001 shortly after the terrorist attacks on America. It tells about a young girl named Tassie who attends college in the Midwest. She takes a job as a babysitter for a woman and her husband who have adopted a child of mixed race. It is a funny, sad and emotional story about marriage, race, family, terrorism and war.

C. The Magicians and The Magic King

Take one part Harry Potter, another part The Chronicles of Narnia, plus some new parts all the author’s own, season them liberally with adult themes — these are definitely not

books for children — and you have this most readable, imaginative pair from author Grossman. Quentin Coldwater passes the entrance exam for Brakebills magic college and learns to master the art thereof, while also learning that “Fillory,” the fantasy world of his favorite book series as a child, is real. But there are demons within and without, and the life of magic and adventure isn’t always a happy one.

D. Bear

Few animals are as closely associated with humans as bears. Tracing the evolution of the bear family, the author discusses extinct types, such as the cave bear and the giant short-faced bear, as well as describing the eight species that exist. It explores the bear-human relationship and how human perceptions of bears have changed over time. Drawing from cultures around the world, it discusses the various legends and myths, including the ceremonies and taboos that surround hunting, killing and eating bears. "Bear" will appeal to all those interested in the past, present and future of these extraordinary creatures

E. Cutting for Stone

"Cutting for Stone" was written by the medical doctor and writer Abraham Verghese. It is a powerful story about twin brothers born in a Catholic hospital in Addis Ababa, Ethiopia. Their mother, an Indian nurse at the hospital, dies in childbirth. Their father, a British doctor, flees as soon as they are born. The brothers are raised by two Indian doctors who live at the hospital. One brother later moves to the United States. This is a story about the extremes of love, family, and medicine.

F. You Can't Teach Until Everyone is Listening

This book offers six simple, practical, and doable steps for managing your classroom! This concise guide shows teachers how to prevent misbehaviors—rather than react to them—and emphasizes the importance of: Establishing your role as a proactive classroom facilitator; creating a safe environment for learning; and, establishing a relationship of trust with your students. "You Can't Teach Until Everyone is Listening" is meant to strengthen every teacher's confidence and effectiveness in creating positive and productive classrooms and helping students to grow and learn to their greatest potential.

下面是一些读者的基本情况,请把相关读者和他们需要的书籍匹配起来。

46. Zhang Ying is preparing for further study in the USA. Therefore, he is interested in reading some books about American life, including college life, family, cultural diversity and even terrorist attacks.

47. Charlie, who attends college in the Midwest, majors in medicine. He is fond of reading stories about family and love, especially those related to his future career.

48. Kate, who teaches children of mixed race in a primary school in the Midwest, finds it difficult to manage her class effectively. Now she is eager to find a book which helps improve her teaching.

49. Daisy is a nurse in an Indian hospital. She is an experienced nurse, but she is not skilled at using the computer. She wants to learn how to set up her computer, send and receive e-mail securely, share files, and scan documents.

50. Tired of reading magic novels like Harry Potter or The Chronicles of Narnia, Henry’s interest turns to animals that have a close relationship with humans, such as dogs, cats and even fierce animals.

Ⅲ.写作(共两节，满分40分)

第一节基础写作(共1小题，满分l5分)

智能手机(smart-phone)的使用现在已经非常普遍了，尤其是在年轻当中。它在给我们带来方便的同时，也带来了一些问题：

1、手机强大的储存功能使得人们的记忆力越来越差;

2、网络聊天、微信使得人与人之间缺乏面对面的交流，造成人际交往困难;

3、青少年沉迷于网络游戏，导致睡眠质量差，影响身体健康;

4、学生甚至做作业也依赖智能手机，不愿自己独立思考。

5、你的观点……

【写作内容】

1.智能手机带来的问题;

2.你的观点。

【写作要求】

只能用5个句子表达全部内容。开头已给出。

The smart phone has brought us great convenience.However,it has also brought us some problems._________________________________________________________________

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第二节：读写任务(共1小题，满分25分)

阅读下面短文，然后按照要求写一篇150词左右的英语短文。

A college in Beijing offered 100 yuan to any freshmen who came alone on the first day of school, a policy that was to encourage independence.

The money was given in cash or in pre-paid phone cards to nearly 115 students, or 10 percent of the 1,145 freshmen who arrived for their first-year studies at China Youth University for Political Sciences. A list of the recipients(接受者)has been published on the school’s website.

The move came because of the increasing concern that China’s younger generation are enjoying too comfortable a life, with a consequent loss of independence. More than 90% of college freshmen are said to arrive on campus with their parents.

The move was also helpful to students from poor families. “Most of the recipients are from remote, poverty-stricken regions, and this will give them some confidence among their rich classmates,” Wei Pingwei, a teacher at the university said.

“It also saved the school the burden of accommodating a large number of parents,” another teacher said.

【写作内容】

1. 以约30个词概括以上新闻的主要内容。

2. 以约120个词就“父母是否应该陪同孩子到大学报到”发表看法，内容包括：

(1) 父母陪同孩子到大学报到有什么好处;

(2) 父母陪同孩子到大学报到有什么弊端;

(3) 你会让你父母送你上大学吗?说明你的观点及理由。

【写作要求】

1. 作文中可以使用亲身经历或虚拟的故事，也可以参考阅读材料的内容，但不得直接引用原文中的句子。

2. 作文中不能出现真实姓名和学校名称。

【评分标准】

概括准确，语言规范，内容合适，语篇连贯。

华南师大粤东实验学校2014--2015学年度高三第一次月考

英语答题卡

完型填空 15×2=30分

阅读理解 20×2=40分

信息匹配  5×2=10分

基础写作 (共15分)

The smart phone has brought us great convenience.However,it has also

brought us some problems.____________________________________________

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任务型写作

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