67. What do we know from Belyacv’s worlds in Paragraph2?

A. His creation was inspired by an experience

B. it rains a lot in the city of Saint Petersburg

C. Street lamps are protected by canopies

D. He enjoyed taking walks in the rain

68. Which of the following show how the lampbrella works?

A. motor→canopy→sensors     B. Sensors→motor→canopy

C. motor→sensors→canopy    D. canopy→motor→sensors

69. What does paragraph 5 mainly tell us about the lampbrella?

A. Its moving speed       B. Its appearance

C. Its installation       D. Its safety

70. What can be inferred from the last paragraph?

A. The designer will open a company to promote his product

B. The lampbrella could be put into immediate production

C. The designer is confident that his creation is practical

D. The lampbrella would be put on show in Moscow

D

Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original sons performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover. (营业额)

These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

71. Which was one of the problems Sparrow faced before Pearson became CEO?

A. The number of its customers was declining

B. Its customers found the food unhealthy

C. It was in need of financial support

D. Most of its restaurants were closed

72. What does the underlined word “them” in Paragraph 2 refer to?

A. Customers of Sparrow restaurants    B. Sparrow restaurants

C. Customers of other fast-food chains   D. other fast-food chains

73. For what purpose did Pearson start the advertising campaign?

A. To build a good relationship with the public

B. To stress the unusual tradition of Sparrow

C. To lean about customers; spending power.

D. To meet the challenge from Marcy’s restaurants.

74. The TV ads of Sparrow ________ .

A. changed people’s views on pop stars

B. amused the public with original songs

C. focused on the superiority of its products

D. influenced the eating habits of the audience

75. What was Pearson’s achievement as a CEO?

A. He managed to pay off Sparrow’s debts.

B. He made Sparrow much more competitive

C. He helped Sparrow take over a company

D. He improved the welfare of Sparrow employees

第II卷

第四部分：书面表达(共两节，满分45分)

第一节 阅读表达 (第76、77、80题每题3分，第78题4分，79题2分，满分15分)

阅读下面短文并用英语回答问题，交答案与在答题卡相应的位置上(请注意76、77、79和80四个小题后面的词数要求)。

[1] Jean Paul Getty was born in 1892 in Minneapolis, Minnesota. He became a millionaire when he was only 24. His father was wealthy, but he did not help his son. Getty made his millions alone. He made his money from oil. He owned Getty Oil and over 100 other companies. The Fortune magazine once called Getty “the richest man in the world.”

[2]But money _________. He married five times and divorced five times. He had five children but spent little time with them. None of Getty’s children had very happy lives.

[3]Getty loved to make money and loved to save it. In spite of his great wealth, Getty was miser. Every evening, he wrote down every cent he spent that day. He even put pay telephone in the guest’s bedrooms in his house so he could save money on phone bills.

[4] In 1973, kidnappers took his 16-year-old grandson, and demanded a large amount of money for his safe return. Getty’s son asked his father for money to save his child. But Getty refused. The kidnappers were merciless and Getty’s son made repeated requests for help from his father. Finally, Getty agreed to lend the money, but at 4 percent interest.

[5] Getty started a museum at his home Malibu, California. He bought many important and beautiful pieces of art for the museum. When Getty died in 1976, the value of the collection in the museum was $1 billion. He left all his money to the museum. After his death, the museum grew in size. Today it is one of the most important museums in the United States. Getty made a large fortune in his life, but he gave his money to the art world because he wanted people to learn about and love art.

76. What is the main idea of Paragraph 1? (no more than 8 words)

_________________________________________________________________________________________

77. Fill in the blank in Paragraph 2 with proper words. (no more than 7 words)

_________________________________________________________________________________________

78. Explain the underlined sentence in Paragraph3.

_________________________________________________________________________________________

79. What did the kidnappers do to Getty’s family (no more than 10 words)

_________________________________________________________________________________________

80. What does the author want to tell us about Getty in the last paragraph? (no more than 10 words)

__________________________________________________________________________________________

第二节 写作(满分30分)

假如你是新华中学的学生李华，你的美国朋友Tom一周前给你发电子邮件，询问你暑假里的打算，但你因准备期末考试未能及时回复。请根据双下要点给他回封邮件：

1. 未及时回信的原因;

2. 你假期的打算(如做兼职、旅行、做志愿者等)

注意：1. 词数：120-150;

2 可适当增加细节，以使行文连贯。

总结：山东省2013年高考英语试卷就介绍到这里了，希望能帮助同学们更好的复习本门课程，更多精彩学习内容请继续关注威廉希尔app !

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